What is a business

Home office by Huseyn Kamaladdin

Please understand the working of successful brands. They make count the minute details, give respect to weakest links and exploit the failures into their own advantages. Starters relying on excess of money, usually find it harder to run finances and maintain the delightful curvy graphs.

These 3 parts can fix your business. Not Money.

1. Enjoy the Journey

2. Take responsibility.

3. Learn Deliberately

1. Enjoy the journey

Journey by Nubia Navarro

The best part of zakatlists, techshek, easyheal, twinhub, dedicated parents, laurel home school and feed the poor is we are enjoying the journey. We have not yet reached there, a united Islam, a conquered Jerusalem, a great great gathering of Pakistanis, a huge hall to have a co working space with wonderful tech meetups. But we have travelled some miles towards our goals. People are discussing with us, talking our goals. We are line by line, sketching our goals to a reality. Some 3D Designs of Laurel Home School, some pinterest ideas converted into codes are coloring our life with amazing colors.

Count the Steps

The gravest problem with our goals is we are not counting the steps. We are looking ahead, far ahead into this space of un-ending ways our destination can end, and we are forgetting the number of steps we have walked down this road. Some days back, it was not a single step, just a bright excitement and no support. Some days back, some people were opposing us, ignoring us and thinking it is not possible. Few days back, just 3 months before, our meetups were not happening and were considered nothing but another “failed attempt” at bringing a positive change.

We are walking. We are enjoying. These walks down the patchy roads where we are being neglected, we are not forgetting the reasons we started. We have a hope and a path. Some where we are holding the Quran. Some how we are thanking Allah. We are spreading His message. And the byproduct? We are getting rich each passing day.

Ask yourself

Dart by Engin Akyurt

Will we reach the destination?

Honestly, I don’t think we will. I know, this is a bad assumption. But it is soothingly re-affirming that it is fine, even if we fail. These steps are the important lessons from our struggles.

Do not forget it is just a “jump” that counts. When you die, your destination will be put in a beautiful envelop, brought and presented to you. If you struggle like you will die to achieve your goal, on death, you will get your goal.

Success after Death

Yes, it is kind of a boring explanation. What use is all the effort, if we can’t get to the destination in this life.

There is more to this life. You need to look at yourself. You need to believe there is a life ahead. You need to understand the unfathomable amount of effort put in to designing the clouds, the water drop, the touching the earth and the creation of life out of dead earth. You need to find the green of a tree, the blue of sky and the twist of your toe.

You need to get to the miracles in your life to understand, you are blind. New horizons, avenues, valleys, gardens, streams of water, talks of angels, metalled roads to Palaces and generations awaiting you are around the corner. The death will take you to an amazing end that you will never forget, always love; where you will find the freedom.

Enjoy your journey to making your dream a reality.

2. Take responsibility

Hat by Artem Beliaikin from Russia

You forget that each human being is a million tons of wonders happening right in front of you. This same human was once Muhammad, this same person was once Musa and this same person was once Adam. Each human being has a huge potential to make your business a success.

We forget and under estimate the opportunity that exists right in front of us. We want more likes, more followers and more people listening to us. We just forget that we needed to take the responsibility to bring the one person right in front of us to the same place where we ourself are standing today. We had to reach the pinnacle of leadership, where we create leaders of our kind.

One Person Matters

Prophet Muhammad (PBUH) made his companions "leaders" of his own kind. He raised Ali to fight at Khandak. Abu Bakr to donate all of his wealth. Umar to enter Jerusalem holding the rope of his servant’s ride. Khalid to stand fearless to Persia and Abu Ubaida standing his ground to the attacking plague.

Understand the important of every person you come across. Groom him, build him stronger, make him your investment. Do not give him money. Give him your love, honesty and energy. Prove him, you care. Convince him of your purpose. Make him the follower of same purpose as of yours. He alone will bring your brand forth and make it a success.

Take them on board

Train by Pixabay

Take responsibility. People are important portions of your life. Take your wife, parents, siblings, friends on board. Make use of the people you already have around you. Tell them what you want to achieve. How you want to achieve. Where exactly do you need their support. Tell them to pat you on your back. Ask them to stand beside you, while you move forward. Do not give up on your relationships, friends and your goals.

As soon as the people around you, already present in your life, are standing on the same train as you are travelling upon, you move to your destination quicker. It all becomes just a journey. Lively, colorful, fun and one happy ride to a successful business.

Impact on Techshek

I have my wife as my co-organizer in organising these meetups. When you see my wife, beside me, me friends around me, you consider it an honest effort. It is given the credit. You attend it. We all take advantage out of it. I am thinking, discussing and designing standing in front of the house.

The train’s journey is already beautiful. I have my dream on a white board hanging on a wall in this house. All of home; the dishes in the kitchen, the meal in the refrigerator and the talks in the house, revolve around the reality of our goals. We are moving together towards making our dream a staunch reality.

Love your brand

Brand by Visual Tag MX

You can not create a beautiful product, talk about it loud and confident, in front of your in-home people, unless you love your product. Have a love, a gratitude, some grace and an attitude, that spreads out of your personality. Make your brand a reflection of you. Be transparent, awkward, vulnerable and proud, that you make your brand a success.

3. Learn deliberately

Work by Andrea Piacquadio

“Learn deliberately” is another word for “do the hard-work”. You will get bored, tired and broken. But do not stop. Do not succeed. Do not create a good product. Just create something useless, stupid and flawed. But “create”.

Most brands fail, because they can’t survive the attacks, critiques and boring suggestions. Your brand does not need any new suggestion or a million dollar advice. It only needs you. It is already unique, an amazing idea and a great product. It is just you, who has to believe in your brand. Like “Nestle” is selling water, “Psychologists” are selling thoughts and “Doctors” are selling most of what is available on google. You can also sell your brand.

I am Failing

Yes you have been failing for past 3 years. You did not find the money. You did not get to the destination. Still struggling with putting food on table. Today, when you look back, you see only thuds and pits. May be one or two rise but you only see failures.

You are looking at “Money”, “Luxury” and “Comfort”. You are weighing success of your brand against the ease it has brought to your life. You have the wrong weighing scale, broken balance and wrong meaning of success.

You have travelled on a roller coaster of peaks, narrow valleys and deep oceans. You did not find the adrenaline rush. You were not loving the ride. You were not counting the steps. You were giving up because the world was telling you, you are failing. And you too mistakenly told yourself, “Yes I am failing”.

Purpose and Brand

Finding Purpose by Bongkarn Thanyakij

Hard work if not fruitful and if it drags you from reaching the purpose of your life, it is not hard work. It is called useless work. Soon you will give up on “working hard”.

You want to paint the goal and the purpose linked to the goal on a piece of paper. The purpose has to be based on truth. It can be “I will speak to 1 Million people on stage one day” but it can not be “I will drive Lamborghini”. Stage and people are purpose. Lamborghini is a polluted thought, but a byproduct of your efforts in achieving your true purpose.

Purpose is Truth

Give your brand a purpose basing upon truth, honesty and loyalty. Try to embrace this purpose. Start working deliberately towards achieving it.

Conclusion

Home page of zakatlists.com

I can not live with out looking at the photo of zakatlists.com every day. I can not read Quran, give time to my family, perform good at office and talk loud with friends, when I miss out the “thinking” of my purpose. I am deep into making it a success. I am throwing my money, time and reputation into making this brand a reality. I am a happy web developer, a passionate writer and a crazy lover. I am an artist. I am just me, because this purpose completes me.

Your friends are taking it light? Your family is ignoring it? Your colleagues are making fun? People are laughing at you?

This is a “sign”, you are going on the right path. When they make fun of you, laugh with them. Make fun of yourself. When they attack you, dive deep into the valley of despair, with them. When they talk “failure”, talk the best failures. Ride their tone. Love their criticism. Make fun of yourself, standing beside them.

Dream Big

If you have a purpose, you believe in, you can not fail in your life. Your present is already one bright day. You are already riding the train, crossing the tunnels, sitting in its coffee lounge, reading the magazine and thinking, this one bold letter on the left top of this page, will give a better design if placed on the left top of your brand’s website or your blog or the mega structure you want to build one day in the centre of the city.